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How spring manufacturers adapt to the background of rapid economic development

2019-08-23

The world today has become the whole of economic information integration. No matter whether the spring enterprises are willing to accept it, the development trend of the world will only become more and more open and more and more shared. Therefore, the spring manufacturers must not rest on their laurels, and must adopt new thinking to meet the changes. Only in this way can we adapt to the ever-changing economic development background.

    The Internet has entered its heyday in China, and many Internet thinking models are subtly affecting the development of traditional industries. Iterative thinking is also here. Iterative thinking refers to the market's allowable product deficiencies, but these vulnerabilities are not allowed to exist all the time. The brand needs to improve its products in continuous iteration. In short, the spring manufacturers are required to continuously upgrade the product version.

    The so-called emotionalization, in general terms, is the audience's perception of the brand. For example, referring to De Beers, we can easily associate it with sweet and warm love; and when we see KFC, we will immediately think of Uncle Sands's very friendly smile and the meticulous service of KFC employees. In fact, these perceptible points are the concrete manifestations of corporate emotional thinking.

    Similarly, spring manufacturers can also infect the audience. For example, pay attention to the image design of the store, give the brand its unique temperament; or strengthen the service awareness of the shopping guide, let the customer experience the feeling of home or God-like experience; set up many experience stores, from the user's point of view, let them feel at ease Experience and consume comfortably. Many of these details are actually conveying the brand's humanistic care for consumers from an emotional perspective. Concerning, there will be emotional interaction, and emotional interaction is an important factor in promoting purchase behavior.

    The current spring industry products are highly homogenized, the design lacks new ideas, and the brand marketing model is similar. Many problems have forced brands to focus on price competition. During the industry reshuffle, price alone is not enough. These uncompetitive brands will still be eliminated. Therefore, in order to allow the company to survive and re-emerge, it is also necessary to rely on innovation.

    However, it is not easy for the spring industry to seek innovation, so some companies have taken a different approach and sought innovation through cross-border. The so-called cross-border thinking refers to an innovative way of thinking that views problems and proposes solutions in multiple angles, multiple views, and multiple fields. However, the market is ever-changing and there is no innovative breakthrough. Even international brands like Nokia will be eliminated by the market.

    Fans are the brand's promoters, users are the brand's maintainers, and brands without fans will die. It is not difficult to find that most of the loyal fans are the most professional, enthusiastic and most discerning group. Once they find a product with high cost performance, they will not only become the buyers of the brand, but also become very conscious. The promoters will even help the brand to promote it for free.

    Although there are not many cases in the traditional industry, this is a trend that is driven by the Internet. Spring manufacturers also need to pay attention to the accumulation and cultivation of their own brand fans. Whether it is WeChat, Weibo or other forum communities, they should develop brand positions and use viral marketing to promote the brand free of charge, instead of doing a hammer like before. I bought and sold.

    Undoubtedly, the appearance of good looks will always attract the attention of the audience for the first time, especially in this era of looking faces. In fact, not only people, but also products. Beautiful and stylish high-end products are generally popular among the public. Therefore, spring manufacturers pay more attention to the shape design of the product, and use intuitive thinking to find out how to immediately attract the user's eye from the appearance.

    In addition, we must also pay attention to the development and design in light of the current social development trend. For example, nowadays the consumer body of the spring market is gradually turning to 80 and 90, and after 80 and 90, the group is more inclined to the sleek minimalist style of spring, then the enterprise should Focus on the research and development of this style of products, firmly grasp the young market.

    In short, spring enterprises need everything from the consumer, seeking truth from facts, following consumer preferences, improving product quality, in order to gain a foothold in the future and achieve greater development in the market.


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